We provide our Clients with an 'Outside-In' perspective to jointly develop marketing-branding-channel strategies that enables growth and profitability within the $100B+ electrical industry.
Electro Marketing Advisors, LLC is a boutique marketing consulting firm based in Connecticut. We want to help small to mid-size manufacturers that sell products to the electrical industry via wholesale, retail, and online channels.
"It's hard to stop doing what you're passionate about!" This was the sentiment from both founders after retiring from corporate and ad agency careers. After a year of reviewing market needs and viability, we decided to move forward, launching a consulting firm with specific focus on helping manufacturers without dedicated marketing staff or expertise in the electrical industry.
There are thousands of consulting firms in the USA. You may feel that the bigger the firm, the better the results (you pay more, get more). However, most of these companies may have little to no direct experience working in the electrical industry. Nor do they appreciate the nuances and challenges of getting your fair share of time and investment with distribution and sales agents.
We have the direct experience in areas important to our Clients, we add objectivity to your internal assessments and provide that insight for a relatively small investment. We utilize this experience to complement our Clients internal staff and/ or act as your CMO for customer journey mapping, marketing strategies, company/ brand/ product positioning, advertising approaches, sales implementations, channel considerations and preparing for or enhancing eCommerce initiatives.
After a successful 40-year career with Hubbell Incorporated, retirement was on the agenda along with a focus on new endeavors. However, the desire to share my experience and expertise with others in the electrical industry, started coming back strong.
The journey with Hubbell was great and afforded me the opportunity to design and implemen
After a successful 40-year career with Hubbell Incorporated, retirement was on the agenda along with a focus on new endeavors. However, the desire to share my experience and expertise with others in the electrical industry, started coming back strong.
The journey with Hubbell was great and afforded me the opportunity to design and implement marketing, sales, product, brand, channel, and digital strategies. This direct experience provides the street-smarts to share with our Clients.
Over the past two decades, had also engaged in several industry initiatives. This proved to be another unique experience with organizations like NAED, IDEA, NECA, NEMA and some leading digital transformation and software solution providers. Navigating industry standards and associations are part of the value-add we can also bring to the table.
Since retiring after building one of Connecticut's premier ad agencies and with or over 40 years in the electrical industry, the passion to help Clients with their marketing, advertising, and brand development, continues to burn.
The experience as an entrepreneur helps me empathize with the challenges of starting and growing a business. Al
Since retiring after building one of Connecticut's premier ad agencies and with or over 40 years in the electrical industry, the passion to help Clients with their marketing, advertising, and brand development, continues to burn.
The experience as an entrepreneur helps me empathize with the challenges of starting and growing a business. Along with knowledge gained in the electrical industry, I also had opportunities to work with Phil while he was at Hubbell. After retiring we met up and started to recognize a shared desire to return to the industry as consultant-advisors.
As the agency grew over time, we engaged with companies like Hubbell, GE EDC, Gexpro, OZ/Gedney, Wiremold, Bridgeport Fittings, each with their own SWOT’s. From manufacturers, distributors to installers, this experience allows me to help others that face similar challenges-opportunities.
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